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8 Common Marketing Mistakes Marketing Articles | February 23, 2004
... can be one of the fastest ways to market andgrow your business or it can be one of the quickest waysto go out of ... With the right ad you can ... to your business and inc


Advertising can be one of the fastest ways to market and
grow your business or it can be one of the quickest ways
to go out of business. With the right ad you can attract
clients to your business and increase your profits. With
the wrong ad you can spend your way into bankruptcy.

To grow your business you need to attract the attention
of your prospects Wholesale Nike NFL Jerseys From China , advertising can help you do so if
used correctly. Unfortunately, many small businesses
owners waste thousands of dollars on advertising efforts
that only achieve minimal results.

If you want to get the most from the money you spend to
promote your products and services, make sure to avoid
these common mistakes.

Focusing on Your Products and Services
If you want to get the attention of your prospects, speak
to their needs and wants. Your prospects' primary concern
isn't that you've been in business for 25 years; it is do
you know the problem they want to solve. Use your ad to
identify at least one common problem of your prospects
and the benefit of using your product or service.

Having a Weak Marketing Message
All to often you hear ads and it takes some thought to
figure out what they are even promoting. Make sure your
advertisement includes a 7-10 word description of whom
you serve and the problems you solve so people who read
or hear your ad know how you can help them.

Using the Wrong Words
A word here Wholesale Nike NFL Jerseys China , a phrase there can change your response
rate by hundreds of percent. When you spend money on
advertising, first test a number of versions of your
copy to identify the one that works best. Just by
revising her ad copy so it was client and problem
centered, I helped one small business owner achieve
her best month in sales ever.

Missing Motivation
Most ads miss the mark in moving prospects to action.
If you want to prompt prospects to visit your web site
or your store or to contact you, include an offer that
motivates them to do so.

Lacking in Frequency
Some people make spur of the moment buying decisions Wholesale Nike NFL Jerseys ,
but most need to become familiar with your services
and products, and this takes time. If you want your
advertising to work, you need to ensure that your
prospects see or hear it regularly.

Web Sites that Don't Move Prospects to Action
Many small business owners direct prospects to a web
site where they have more extensive content covering
available services and products. I constantly get
calls from people who have been successful at
attracting prospects to their web site, but generate
few sales.

Once prospects get to your we. Wholesale Jerseys Wholesale Jerseys China [url=https://www.wholesalepnfljerseys.com/]Wholesale