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How to market your small business: Stop Advertising Business Articles | October 5, 2008
Small businesses spend small fortunes on advertising themselves. Unfortunately people don't like advertising and do everything they can to avoid it. So how can small businesses market themselves without resorting to advertising? By giving customers what they want - engaging content.


Every smart business knows that they should put the customer at the heart of their marketing. If you give the customer what they want then chances are you'll attract more of them and keep them for longer too.


Unfortunately, what customers don't want is advertising.


Advertising gets in the way of their favourite TV show and clutters up the local newspaper. Still most small businesses continue to spend small fortunes on ads that don't pull - in print nike air presto grey australia , online, on local TV and on radio.


So if advertising isn't working for you like you would've hoped, what can you do to get the results you want? Answer: you give people what they do want - valuable content.


Content-led marketing is a simple strategy that's gaining in popularity with small businesses keen to market themselves effectively without spending a fortune on advertising. Instead they do it by delivering useful information to customers rather than constant sales pitches. They do it by educating and informing customers with useful resources and helpful guidance - and in doing so they become a trusted resource.


That trust leads to increased enquiries, improved word of mouth and more loyal customers.


When most people think of marketing they might consider an ad in the paper nike air presto white australia , in the Yellow Pages or possibly even online. You could consider direct mail, radio ads, flyers, trade shows or standing on the street corner with a megaphone.


With limited space